WHO I AM

I grew up in Southern California, obsessed with surfing, skating, and snowboarding, like most other kids. I found photography early on via my mom’s old camera. Photography really clicked (no pun intended) for me in highschool and before long I was that kid hanging out in the dark room making prints during lunch. It was natural to combine my love of photography with my love of action sports, paying for rides to the beach with my older brother and his friends by shooting photos of them before surfing myself. Shooting with my brother led to shooting local pro surfers, which led to an internship at Surfer Magazine at 18, a job with one of their top photographers a few years later, and trips to far off locations with some of the world’s best surfers by the time I graduated college. It was an incredible experience and taught me a lot about shooting on the fly and working in every kind of condition. 

These days I’m just a 30 something version of the same surf and snow stoked kid. I don't hide away in darkrooms anymore but the feeling is just the same when I’m going through a recent shoot and pulling out all my favorite images. I spent the last 6 years work as the Head of Content for Electric, a sunglass and snowboard goggle company. It’s amazing getting to create content for the brand and help shape the creative direction of a company that I was a fan of as a kid. 

MY WORK

I’m a story teller at heart. What do I men by that? I love creating content with depth, content that focuses on unique individuals and brands that have something to say. My career started in print-first as an intern at Surfer Magazine and then as the Assistant Photo Editor of The Surfer’s Journal, and I currently help out as the Photo Editor on a high end fishing publication called The Bight. As my career moved on I transitioned into marketing roles, first social media, then digital, and finally content marketing, for the eyewear brand Electric. All the while creating content for various brands as well as my own projects. This career path has given me a unique insight not only into how to create compelling content, but in how to create the type of content that WORKS for brands. An amazing photograph or compelling video piece isn’t enough today, brands need content that can be broken apart, customized for various channels, and stages of the marketing funnel, all while telling a consistent message. Content needs to be created with content strategy in mind, and that’s what I do.